Introduction
Black Friday and Cyber Monday (BFCM) are high-stakes events for e-commerce, providing unique opportunities to increase both immediate sales and long-term customer engagement.
By offering flexible, customer-friendly subscription options, you can turn one-time BFCM shoppers into repeat customers, creating value well beyond the shopping weekend.
Subify’s suite of features helps you build a successful BFCM subscription strategy, enhancing the customer experience and driving consistent revenue.
Why Subscriptions Matter During BFCM
Subscriptions don’t just boost short-term sales during BFCM—they create ongoing connections with customers.
With customizable subscription features, you can deliver ongoing value, fostering loyalty and increasing revenue well beyond the holiday season.
Key Features to Leverage for BFCM
Changing Discount (Dynamic Discount)
The Changing Discount feature allows you to set custom discount rates for different payment periods, making your subscriptions more attractive with higher discounts on initial payments.
Encourage Sign-Ups with Strategic Discounts
During BFCM, changing discounts allow you to offer higher discounts for initial payments, making subscriptions especially appealing. With Subify, you can:
Increase Conversion Rates: Higher initial discounts make signing up for subscriptions more tempting, especially when timed with BFCM.
Drive Urgency: Limited-time discounts tailored for BFCM create urgency, prompting customers to subscribe quickly.
Test Effectiveness: Try out different discount levels during BFCM to see what resonates most with your audience, gathering insights for future campaigns.
Learn more about using dynamic discounts to maximize BFCM conversions in our Help Center.
Free Shipping
The Free Shipping feature allows you to offer shipping at no additional cost on subscription products, removing one of the common barriers to purchasing.
Make Subscriptions Irresistible
Offering free shipping on subscriptions during BFCM can eliminate one of the most common barriers to purchase. This feature allows you to:
Boost Conversion Rates: Free shipping during BFCM makes subscriptions more attractive to budget-conscious customers.
Enhance Customer Satisfaction: Providing free shipping adds value, fostering a positive experience and increasing the likelihood of repeat subscriptions.
Stay Competitive: Compete with other merchants offering BFCM deals by adding extra value to your subscription products.
To set up free shipping on subscription products, follow our guide.
Quick Checkout Links
Quick Checkout Links streamline the buying process by directing customers to checkout with a single click, bypassing unnecessary steps.
Reduce Friction to Increase Sign-Ups
With Quick Checkout Links, you can streamline the path to purchase, especially useful during the fast-paced BFCM period. This feature helps you:
Increase Subscription Sign-Ups: Take customers directly to checkout for BFCM offers like subscription boxes and bundles.
Boost Conversions Across Platforms: Use these links in ads, emails, and social media to simplify the buying journey from any platform.
Provide a Seamless Experience: Fewer clicks mean higher conversions. Quick checkout links allow customers to bypass unnecessary steps, leading to more completed purchases.
Learn more about implementing Quick Checkout Links here.
Email Customization
Email Customization enables you to create personalized emails for subscribers, enhancing engagement and strengthening your brand message.
Stand Out in Crowded Inboxes
Personalized, timely emails are key to retaining customers and boosting sales during BFCM. Email Customization allows you to:
Tailor Your Messaging: Craft BFCM-specific emails that highlight the unique benefits of subscribing during this period.
Segment Audiences: Send targeted messages based on customer behavior and subscription status, maximizing engagement.
Drive Higher Engagement: Customized emails improve open and click-through rates, leading to more conversions and increased customer loyalty.
Portal Canceling Management Tool (Canceling Message)
The Canceling Management Tool allows you to display custom messages or offers when subscribers consider canceling, helping to retain more customers.
Reduce Churn with Personalized Messages
Prevent cancellations by displaying custom messages when subscribers consider canceling. During BFCM, use this tool to:
Offer Retention Incentives: Display special BFCM offers or discounts to retain subscribers.
Gather Valuable Feedback: Learn why customers want to cancel and use that feedback to improve.
Maintain Customer Relationships: Personalized messages show customers you value them, leading to fewer cancellations and greater loyalty.
Find out how to configure the Canceling Message tool to reduce churn during BFCM in our Help Center.
Add Product in the Customer Portal
The Add Product feature allows subscribers to include additional items to their existing subscriptions, increasing average order value and flexibility.
Enhance Customer Control and Increase Sales
Allowing customers to add products to their existing subscriptions can increase revenue, especially during BFCM when customers are more likely to add products or upgrade. This feature enables you to:
Encourage Upselling: Let customers add complementary products, increasing their overall subscription value.
Boost Average Order Value: Adding additional products to existing subscriptions generates more revenue.
Provide Flexibility: Empower customers to personalize their subscription, enhancing satisfaction and loyalty.
Enable this feature with our step-by-step guide.
By leveraging Subify’s subscription features, you can take advantage of the BFCM shopping surge to build long-term customer relationships, increase conversions, and boost revenue.
Make the most of BFCM—Explore Subify’s features to boost subscriptions and track performance in real-time.